About AB Essentia
Beauty by Nature
At the heart of AB ESSENTIA is the story of our grandmother Agnes Baidoo — a hardworking, industrious woman who trusted in nature’s power long before “clean beauty” had a name. She showed us how to turn simple botanicals into remedies that cared for the body holistically, teaching us that true care comes from the earth. Inspired by her wisdom and hands-on approach, we’ve created a modern beauty brand that honors her values: natural ingredients, honest formulations, sustainable practices and free from toxins. Every product reflects her belief that true beauty comes from purity, intention, and respect for the world around us.
AB ESSENTIA is where heritage meets modern beauty care — a legacy of care, handcrafted for today by nature. It is a Ghanaian owned brand with a keen eye for natural, quality and authentic products, preserving tradition by applying values passed down through generations. From Seed to Skin, AB ESSENTIA brings you “Beauty by Nature”!
Our Mission
At AB ESSENTIA, our mission is to provide high-quality, natural products that will nourish, heal and protect our customers Skin and hair, while delivering exceptional customer care and building long- term relationships. We are committed to sustainability, community involvement, women empowerment and promoting Ghanaian culture through our delivery of service to our customers.
Our Vision
Our vision is to become a leading brand renowned for our commitment to quality, customer satisfaction and community development. We aim to inspire a love for natural living and promote Ghanaian culture, while making a positive impact on the environment and society.